Augmented Holiday 2010

Format: Augmented Reality c.2010
Fig 201a. Neo-Pangea
Augmented Holiday 2010

In lieu of dispatching our clients greeting cards through the post, we manifested the Holiday spirit that lives within them. Through the powers of Augmented Reality we have ascertained that everyone's Holiday Spirit is a ghoulish gent in Elvin accouterment. Witness your joyous spirit...and weep.

We tried to surprise our clients a little at the end of 2010. Instead of sending them a traditional card and some booze, we decided to open a doorway into their very souls and release the Holiday spirit that lives inside them. Turns out that everyone's Holiday spirit is a creepy guy in an elf costume… we mailed a handful of lucky people a special T-shirt and an instructions card. They were instructed to put on the shirt, turn on their webcam and watch the magic.

Project Services


  • User Experience
  • Conceptualization
  • R&D Prototyping
  • Copy Content
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