Wawa Adds Augmented Reality Gaming Experience to its New Kids Meals
Press Release

Wawa Adds Augmented Reality Gaming Experience to its New Kids Meals

Wawa is excited to introduce a new augmented reality game as an enhancement to its recently announced line of Kids Meals. In August 2020, all 900+ stores launched the Kids Meals offer which includes a choice of entrée, side, beverage and Wally Goose trading cards with the mascot’s favorite hobbies from sports to acting to cooking, etc. that kids are encouraged to try at home.

Wawa has enhanced the Kids Meals further by partnering with Pennsylvania-based developer, NeoPangea, to develop a free and interactive game, “Wally’s Adventure Game,” designed to entertain beyond mealtime. Wawa is the first convenience retailer with an AR Kids Meal game in its market.

Wally Goose is brought to life on a unique AR Adventure where players can flap Wally’s wings, move left and right to fly around trees, over fences and beneath storm clouds on a quest through the forest to collect as many Kids Meal Boxes as you can. It is easily accessible through a QR code on the Kids Meal boxes. Just scan the QR code or visit the URL www.wawakidsmeals.com/game on a mobile device and play - no downloads required.

“In addition to providing wholesome foods, it’s our hope that creating such a fun AR game gives families a reason to laugh and play together during meals,” said Mike Sherlock, Chief Product Marketing Officer.

About Kids Meals
As an extension of Wawa’s unique customization abilities, Kids Meals offer a choice of entrée including Junior® hoagies with turkey, ham, roast beef or cheese, small mac & cheese, cheese quesadilla, chicken strips, small meatballs, small chicken noodle soup, accompanied by one side of apple slices, yogurt,* mozzarella string cheese, 1 oz chips, or chocolate chip cookie and a choice of beverage including water, milk or chocolate milk.* Depending on selections, Kids Meals are competitively priced at $3.99, $4.99 and $5.99. *Yogurt is not available in FL stores.

About Wally Goose
Wally is a symbol for Wawa’s commitment to the community and can often be seen volunteering at charity events, greeting customers at new store openings and brightening days of local friends and neighbors with his cheerfulness! He even has his very own masks to ensure safety while he’s out and about!

Getting to the Experience
There are two primary ways a player can find this experience:

  1. Scanning a QR code or using the URL on Kids Meal boxes
  2. Clicking a link, or typing in a URL www.wawakidsmeals.com/game


About Wawa, Inc.
Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey. Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, PA in 1902. The milk business was a huge success, due to its quality, cleanliness and “certified” process. As home delivery of milk declined in the early 1960s, Grahame Wood, George’s grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products. Today, Wawa is your all day, every day stop for freshly prepared foods, beverages, coffee, fuel services and surcharge-free ATMs. Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C. The stores offer a large fresh foodservice selection, including Wawa brands such as custom prepared hoagies, freshly-brewed coffee, hot breakfast sandwiches, specialty beverages and an assortment of soups, sides and snacks.


CONTACT: [email protected]

Wawa, PA (Wednesday, December 9, 2020)