The spots featured a variety of diverse members who's shadows come to life to convey their hopes, dreams and aspirations. "These spots were very untypical of a financial institution," states director Aaron Beaucher, "With all that has gone on in the financial industry, they wanted to create an image campaign that left viewers feeling good about their company. The playfulness of the shadow elements helped convey the message while establishing a brand image that is memorable."
The spots were shot in Neo-Pangea's studio utilizing Canon DSLR's. "We have been working with the Canon format for over a year now and are really pleased with the output and how well it integrates into our workflow," said Producer Brett Bagenstose, "it also doesn't hurt that our team has immediate access to the footage while we shoot, since our studio is on site."
The technology and in-house resources have enabled Neo-Pangea to deliver the results their clients have come to expect throughout the years. "As you see from most of our projects we will continue to evolve with technology and more importantly client needs," stated Aaron Beaucher, "Budgets aren't getting any bigger and expectations continue to grow. It's those expectations that push technology further and that have gotten us to where we are today."