Your Zone AR
The Internet has been changing the way the world works, dates, and does practically everything else over the past two decades. However, for all of the life-changing strides the Internet has made in other fields, it hasn't done much in the way of making furniture lighter... that is until today.
The creative team at NeoPangea, in partnership with Wal-Mart Stores, Inc. and their traditional print and television advertising agency, The Martin Agency, is pleased to announce the creation of "Your Zone." This innovative 3-D online experience will let you hold a virtual room filled with ever-changing Wal-Mart furniture sets, pieces, and home decor.
"With this project being a tool that people will use to see actual products, it was really important for us to make sure the items look exactly as they do in the store," said NeoPangea's Royal Alchemist Jason Morris. "The textures for the individual drapes, sheets, comforters... everything were taken from photos of the actual products."
And here’s where it really gets cool...
You can print out a marker on a regular piece of paper using a standard printer. When you place this marker in front of an ordinary Webcam, a 3-D room full of Wal-Mart products comes to life in your hands. The fabrics, wall colors, and accessories change over time to represent your teenager's ever-changing style and give you a larger view of the vast product line. The team at NeoPangea utilized Papervision3D to render the virtual room in real time, so when you rotate the marker, the room rotates. When you move the marker closer to the Webcam, the room gets larger.
"'Your Zone' is a revolutionary way for Wal-Mart shoppers to enjoy a realistic view of how a wide variety of furnishings will look in their homes without having to lug enormous pieces back and forth," said NeoPangea Baron of Pixels Brett Bagenstose. "It won’t make the furniture lighter, but it is the next best thing. I'm not sure why our copywriter said that earlier. I'm going to have a talk with him."
Based in West Reading, Pennsylvania, NeoPangea is an innovative agency that specializes in digital video and audio productions, Web design, interactive experiences, and live multimedia performances. It has created successful promotions for Fortune 100 brands such as Comcast, Nike, National Geographic... and now Wal-Mart.
Wal-Mart Stores, Inc. is currently ranked number one on Fortune magazine's prestigious Fortune 500 list and operates more than 7,000 facilities and employs more than two million associates worldwide. For the fiscal year ending January 31, 2008, Wal-Mart was the world's largest retailer with in excess of $374 billion dollars in sales.
The Martin Agency is based in Richmond, Virginia and is part of Interpublic Group of Companies. It has been ranked the #3 Agency in the world by Advertising Age. They lead brands such as GEICO, UPS, Hanes, Wal-Mart, and NASCAR.
