Alabama Credit Union
Format:
Television Campaign
c.2010
Fig 200a.
Alabama Credit Union
Alabama Credit Union
Alabama Credit Union
Agency51 awarded the plucky chaps at NeoPangea the enterprise to cultivate and consummate a campaign for Alabama Credit Union. The creative features a myriad of patrons whose shadows animate to convey their fancies, hopes and aspirations.
In this unique campaign that we produced and executed for the Alabama Credit Union, we featured a variety of diverse customers who's shadows come to life to convey their hopes, dreams and aspirations. The playfulness of the shadow elements in these video spots (shot in our studio utilizing Canon DSLR's) helped convey the message that this financial institution can bring goals to light while establishing a brand image that is memorable.