Celebrating the world premiere of Harry Potter™: The Exhibition in Philadelphia with an enter-to-win experience fit for any fan of the Wizarding World™!
How does one spread the word about the all-new Harry Potter: The Exhibition? Well, NeoPangea partnered with the talented team at Imagine Exhibitions to bring to life Seek the Golden Snitch™ — an interactive AR experience where consumers try their hand at catching the coveted Golden Snitch, just as Harry Potter does on the Quidditch™ team in the films. Once caught successfully, they had the opportunity to enter to win to be the first guests to experience the exhibition in Philadelphia.
As part of this activation, several themed photo-op installations were featured in iconic locations around the city of Philadelphia. Consumers scanned a QR code featured on the installation, which took them to the experience on their mobile device. This experience utilized 8th Wall’s Web-based AR platform, which allowed consumers the ability to recreate this key moment from the films without requiring the download of an app.
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