Compelling Culinary Content

Fig 1562a. McCormick

Format: Brand Campaign c.2021

Enhance the flavor in your life with yummy recipes, product sizzles, and other highly snackable content created for the incredible brands at McCormick.

As a retainer client, we have partnered with the flavor experts at McCormick to assist them in the creation of content and digital ads for all platforms from small mobile devices to giant stadium screens. The work entails multiple specialties including brainstorming, concepting, copy writing, art direction, design, and animation. Our history with this partnership has given us touchpoints across the varied guidelines across all the products under the McCormick Brand family. Our work mainly lives in the digital realm, but we’ve also produced print graphics, ranging from infographics to in-store pallet designs.

When we are approached with a new opportunity from McCormick, whether it’s for Frank’s Red Hot or Gourmet Gardens, our first step is to understand the goals this content should communicate. Why are we creating this? Who is the intended audience? This enables us to ensure that every decision we make meets goals we’ve established so that the content we craft can be as successful as possible. Working alongside the McCormick team provides multiple opportunities to solve for different types of challenges – the only downside is that we are hungry all the time!

Project Services


  • Animation
  • Conceptualization
  • Copy Content
  • Design
  • Illustration
  • Post-Editorial
  • Sound Design
  • Strategy