Safari Bingo

Fig 608a. National Geographic Channel

Format: Microsite c.2015

Play a live, massively multiplayer game of animal Bingo while watching the majesty of nature unfold in real, first person online safaris.

Streaming live safaris to the entire planet is an incredible undertaking, and maximizing on such a huge endeavor requires getting as many viewers involved as possible. This special Safari Bingo event added an element of friendly competition to the already thrilling Wild Safari Live, with a chance to win a real-life safari expedition. The viewer’s mobile devices turned into bingo cards while they watched the safari broadcast live on Nat Geo Wild.

Project Services


  • Strategy
  • User Experience
  • Conceptualization
  • R&D Prototyping
  • Illustration
  • Design
  • Development

Let's Play Safari Bingo

To play along, Virtual Safari Bingo cards gave players animals, phrases, and items to spot during the safari. From there the rules were simple… See a red-billed oxpecker? Claim that square! Did the guide say the secret word? Claim that square too! Players who collected enough squares to achieve bingo earned entries for the grand prize drawing, and those who were active on social media were able to win even more entries by spinning the fabulous bonus wheel.