Let these orphaned orangutans melt your heart in a digital campaign where we created adorable key art, branding, social videos, playful memes, and display ads.
When young orangutans are orphaned, they are left without the knowledge or means to survive in the jungle. Orangutan Jungle School is a show that takes us through the journey of these orphans and how they learn from both humans and each other so they can eventually be released back into the wild. We partnered with Smithsonian Channel to develop a strategy for promoting this television series.
Our involvement included key art and logo creation as well as digital advertising and social strategy. After reviewing the series in full, we were able to identify key characters and moments that were relatable to us as humans, like having to go on a diet. From there we developed scripts for promotional videos and social content for the network to distribute across their social channels and digital media buys.