Unique Snacks Packaging

Fig 680a. Unique Snacks

Format: Voice & Identity c.2018

Witness the transformation of a 100-year-old premium pretzel company into a timeless snack brand that is positioned to grow for 100 more.

To celebrate Unique’s 100 Years of making great snacks, we crafted pretzel packaging perfection through the redesign of their brand identity and primary product lines. In honor of their centennial, we created distinct brand logotypes and design elements on every package such as a '100 Year Seal' as a nod to their fine pretzel craftsmanship. As a 6th generation family company, Unique had a wealth of history that served as the north star for the distinct aesthetics and the brand story, allowing their true personality to shine through in every detail.

Splits are the established, innovative brand that loyal fans love to love. With five different flavors to satisfy even the most discerning of tastes, we leaned into typography indicative of their off-kilter company culture, paired it with their German heritage, and retained their brand equity through flavor color palettes to bring this brand to life. Next, Pretzel Shells were redesigned to bring the look into their next century. Quite the opposite as the totally fun pop-able family snack, Shells used custom design elements to match its playfulness, originality, and innovation.

Project Services


  • Conceptualization
  • Copy Content
  • Design
  • Illustration
  • Strategy

Sourdough Craft Beer Pretzel Rings

Unique Pretzels is once again bringing innovation to the industry with the release of their new Sourdough Craft Beer Pretzel Ring, a ring-shaped sourdough pretzel made with real malted barley and hops.

Press Awards & More


  • Total Award Items: 1
  • Total News Items: 0
  • Total Items Combined: 1