Wake the Tree
Format:
Website
c.2014
Fig 565a.
Wake the Tree
Wake the Tree
Wake the Tree
Noble swaths of wood wake from their slumber to find themselves transformed into hand-crafted furnishings, their metamorphoses sublimely chronicled in a cheerful online storefront.
The skilled artisans at Wake the Tree craft truly unique, heirloom-quality furnishings with the goal of creating functional art that will outlast its maker. The care that they put into their craft is directly tied to an ongoing effort to help care for others; a portion of the proceeds from every sale is donated to charity: water, an organization that supplies people around the world with clean water.
To help Wake the Tree accomplish its goals, we created an evocative logo and a clean, artful website full of enticing imagery. The functional elegance of the furniture is reflected in the refreshing simplicity of the design. Prospective buyers can peruse a sampling of available pieces, read about their production through an integrated artist blog, and purchase them through a linked Etsy store.
