Our Position on Artificial Intelligence
Artificial Intelligence tools are rapidly transforming how ideas are sparked, stories are told, and experiences are built. At NeoPangea, we develop projects at the intersection of technology and creativity, so we’ve enjoyed a front-row seat to the rise of AI.
And let us be the first to say; it’s equal parts thrilling ride and cautionary tale.
AI can amplify imagination, speed up workflows, and help push the boundaries of what’s possible. But let’s be clear; this isn't a free-for-all. These tools carry real ethical, environmental, and economic consequences.
From the way they’re trained, to the energy they burn, to the data they borrow (or flat-out steal), there's a lot to be concerned about. And as a company that creates experiences for curious minds everywhere, we take that responsibility seriously.
We're not here to blindly embrace AI, nor to reject it out of fear. We're here to use it thoughtfully. We believe these tools can be wielded in ways that respect human creativity, support our team, and live up to the standards our clients have come to expect.
This document is our living promise to approach AI ethically, transparently, and with a sense of humor. We’ll revisit it often to keep ourselves honest, if the computers let us…
Our Guiding Values
People First, Always - Our value doesn’t come from prompts or plugins, it comes from our perspective. AI simply doesn’t have one.
As the tools improve, AI’s output will only grow more singular and predictable, but artists and creators will always bring unique solutions to creative problems. AI can help us discover blind spots, but it doesn’t create wonder. We do.
NeoPangea commits to ensuring AI plays a supporting role in our creative process, not the lead.
Enhance, Don’t Replace - AI shouldn’t be used as an excuse to cut corners or headcount. We see it as a tool to remove friction, not people.
NeoPangea commits to using AI to elevate our team’s work, not to eliminate jobs.
Boost Creativity, Not Just Efficiency - We’re not only interested in using AI to do more of the same faster. We want it to make room for deeper thinking, bolder experimentation, and more ambitious creative work.
NeoPangea commits to using AI to unlock new ideas, not just speed up old processes.
Quality Needs a Human Eye - Automated tools can get a team 80% there. But it’s that first 10% and final 10% where the magic happens. The big idea. The spark of imagination and creative direction. Then, that final polish, left-turn idea, or gut-check edit? That’s all human.
NeoPangea commits to rigorous human oversight on all AI-assisted work.
Keep Skills Sharp - Yes, we’ll teach the team how to prompt like pros, but we’ll also keep refining the traditional skills that got us here. Drawing, coding, writing, and storytelling are not going anywhere.
NeoPangea commits to ongoing professional development across both AI and traditional disciplines.
Transparency - We’ll always seek customer approval before using AI, whether for text translation, image or video creation, audio, or any other purpose. We will never process confidential information with AI unless explicitly permitted. And we are transparent about the tools we propose, so our partners know exactly how and why AI is part of the process.
What We're Doing Right Now - We’ve begun implementing internal review processes to ensure our use of AI aligns with our values. We measure and monitor its ethical impact, and we engage in thoughtful conversations with our clients about its role. Every new tool is vetted not just for what it can do, but for how it does it.
NeoPangea commits to using AI with intention, carefully testing every tool and process to ensure it supports our creative values, not undermines them.
Always Evolving
This isn’t a one-and-done policy. Honestly, it’s just a first step. As the landscape shifts, so will our approach. But one thing won’t change; our belief that creativity, ethics, and a healthy dose of curiosity should drive every decision we make.